Ads
Google Ads and Meta Ads for Brightside Family Dental
₹58,900
spent in October so far, of your ₹1,20,000 cap
132 bookings and calls in the last 30 days at ₹689 each, against your ₹2,000 break-even. On pace for about ₹93,000 by 31 Oct.
Needs you
13 things- Draft ready: Emergency and same-day dentist, PuneWritten today, 1 claim to check
- Draft ready: Emergency and same-day visitsFacebook and Instagram, written today
- Kids' dentist, Pune is created, pausedIt spends nothing until you turn it on.
- critical severityYour booking form has recorded nothing since 9 OctGoogle Analytics counted 23 form sends from ad clicks since then. Google Ads counted none.Hides bookings from Google
- critical severityA headline in Root canal treatment was changed to "Painless Root Canal, Guaranteed" after you approved it.Ad stopped showing
- high severityA broad match keyword with 190 clicks and no bookings in 30 days. The phrase keyword beside it covers the useful searches.₹6,700a month
Broad match lets Google show this keyword for loosely related searches, and here they did not book: 190 clicks and ₹6,700 in 30 days with no bookings. Counting only clicks older than 3 days, so late bookings had time to arrive, it spent ₹6,400, 3.2 times your ₹2,000 break-even per booking. "dental implant cost pune" (phrase) catches the searches that do book.
dental implant cost (broad)- Before
- Running
- After
- Paused
- Reversible for 30 days: one click turns it back on
- Spends less, never more: a paused keyword cannot spend
- Only this keyword changes. "dental implant cost pune" keeps running
The evidence
- Clicks
- 190
- Spend
- ₹6,700
- Bookings
- 0
- Your break-even per booking
- ₹2,000
- Other implant keywords book
- 3.8% of clicks
95% sure. Rule of three: with 190 clicks and no bookings, its real booking rate is below 1.6% (3 ÷ 190), 95% sure. Your other implant keywords book at 3.8%. From Google Ads keyword report, 30 days to 20 Oct.
Campaigns
Last 30 days| Campaign | Status | Daily budget | Spend | Clicks | Results | Cost per result |
|---|---|---|---|---|---|---|
Dental implants, PuneSearch | Live | ₹1,500 | ₹41,250 | 1,180 | 38 | ₹1,086 |
Root canal treatmentSearch | Disapproved ad | ₹800 | ₹21,600 | 640 | 15 | ₹1,440 |
Teeth whiteningSearch | Limited by budget | ₹500 | ₹15,000 | 905 | 26 | ₹577 |
Brightside brand searchSearchMade in Google Ads | Live | ₹300 | ₹8,700 | 1,020 | 47 | ₹185 |
Monsoon check-upsEnded 30 Sep | Ended | ₹450 | ₹4,350 | 170 | 6 | ₹725 |
Kids' dentist, PuneCreated 18 Oct, not switched on yet | Created paused | ₹800 | – | – | – | – |
Emergency and same-day dentist, PuneWritten today, 1 claim to check | Waiting for approval | ₹1,200 | – | – | – | – |
Emergency and same-day visitsFacebook and Instagram, written today | Waiting for approval | ₹900 | – | – | – | – |
Wisdom tooth removalBeing written, step 3 of 5 | Writing | ₹600 | – | – | – | – |
| Total, last 30 days | ₹90,900 | 3,915 | 132 | ₹689 | ||