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Google Ads and Meta Ads for Brightside Family Dental

Last checked 12 minutes ago
Monthly reportNew campaign

₹58,900

spent in October so far, of your ₹1,20,000 cap

132 bookings and calls in the last 30 days at ₹689 each, against your ₹2,000 break-even. On pace for about ₹93,000 by 31 Oct.

₹0k
₹50k
₹100k
₹150k
Cap ₹1,20,000
1 Oct11 Oct21 Oct31 Oct

Needs you

13 things
  • Draft ready: Emergency and same-day dentist, PuneWritten today, 1 claim to check
    Review
  • Draft ready: Emergency and same-day visitsFacebook and Instagram, written today
    Review
  • Kids' dentist, Pune is created, pausedIt spends nothing until you turn it on.
  • critical severityYour booking form has recorded nothing since 9 OctGoogle Analytics counted 23 form sends from ad clicks since then. Google Ads counted none.
    Hides bookings from Google
  • critical severityA headline in Root canal treatment was changed to "Painless Root Canal, Guaranteed" after you approved it.
    Ad stopped showing
  • high severityA broad match keyword with 190 clicks and no bookings in 30 days. The phrase keyword beside it covers the useful searches.
    ₹6,700a month

Campaigns

Last 30 days
CampaignStatusDaily budgetSpendClicksResultsCost per result
Dental implants, PuneSearch
Live₹1,500₹41,2501,18038₹1,086
Root canal treatmentSearch
Disapproved ad₹800₹21,60064015₹1,440
Teeth whiteningSearch
Limited by budget₹500₹15,00090526₹577
Brightside brand searchSearchMade in Google Ads
Live₹300₹8,7001,02047₹185
Monsoon check-upsEnded 30 Sep
Ended₹450₹4,3501706₹725
Kids' dentist, PuneCreated 18 Oct, not switched on yet
Created paused₹800––––
Emergency and same-day dentist, PuneWritten today, 1 claim to check
Waiting for approval₹1,200––––
Emergency and same-day visitsFacebook and Instagram, written today
Waiting for approval₹900––––
Wisdom tooth removalBeing written, step 3 of 5
Writing₹600––––
Total, last 30 days₹90,9003,915132₹689
theStaccCreated paused

Created Kids' dentist, Pune in Google Ads, paused

Before
No campaign
After
Kids' dentist, Pune: 1 ad group, 6 keywords, 2 ads, ₹800 a day, paused

Written from your kids' dentistry page and approved facts. Nothing spends until you turn it on.

Approved by Meera Kulkarni · 18 Oct, 12:14 pm

Changed in Google Ads

Headline edited in Root canal treatment, ad B

Restore the approved version
Ad B, headline 1
Before
Gentle Root Canal Care
After
Painless Root Canal, Guaranteed

Made in Google Ads. Recorded so we do not report it as ours. Google disapproved the ad 13 minutes later.

Changed by Ravi Joshi in Google Ads · 16 Oct, 5:52 pm

theStaccChecking until 2 Nov

Paused "root canal cost" in Root canal treatment

root canal cost (broad)
Before
Running
After
Paused

120 clicks and no bookings in 30 days, 2.1 times your break-even per booking.

Approved by Meera Kulkarni · 12 Oct, 10:20 am· Undo until 11 Nov

theStaccDismissed

Dismissed: show Dental implants in Pimpri-Chinchwad too

"Too far for our patients." We will not suggest it again before 7 Jan.

Dismissed by Meera Kulkarni · 9 Oct, 6:02 pm

Changed in Google Ads

Location radius changed on Dental implants, Pune

Location
Before
Pune + 10 km
After
Pune + 15 km

Made in Google Ads. Recorded so we do not report it as ours.

Changed by Ravi Joshi in Google Ads · 9 Oct, 4:20 pm

theStaccDid not help: bookings went from 18 to 15 a month, checked after 3 weeks

Lowered the most Root canal treatment pays for a click

Max a click
Before
₹85
After
₹70

Clicks were costing more than your break-even allowed at the expected booking rate.

Approved by Meera Kulkarni · 25 Sept, 11:30 am· Undo until 25 Oct

theStaccClick rate up from 3.1% to 4.4%, checked after 3 weeks

Refreshed 3 headlines in Dental implants, Pune

Headline 2
Before
Quality Implant Care
After
Implant Consult This Week
Headline 5
Before
Visit Our Clinic
After
Dentists With 12 Years Exp.
Headline 7
Before
Call Us Today
After
Parking On Site

They were clicked 3.1% of the time, half the rate of the rest.

Approved by Aditya (theStacc team) for Brightside · 22 Sept, 11:05 am· Undo until 22 Oct

theStaccCost per booking down from ₹690 to ₹577, checked after 3 weeks

Added 6 negative keywords to Teeth whitening

Negative keywords
Before
0 negative keywords
After
6 negative keywords, including "teeth whitening kit amazon"

Searches like "teeth whitening kit amazon" spent ₹1,350 with no bookings.

Approved by Meera Kulkarni · 18 Sept, 12:40 pm

theStaccBookings up from 29 to 36 a month, checked after 3 weeks

Raised the Dental implants budget

Daily budget
Before
₹1,250 a day
After
₹1,500 a day

It ran out of budget most afternoons while booking well under your break-even.

Approved by Meera Kulkarni · 14 Sept, 10:12 am

theStaccPaused by your cap

Paused theStacc's 4 campaigns before August's cap

Dental implants, Root canal treatment, Teeth whitening, Monsoon check-ups
Before
Live
After
Paused until 1 Sep

August reached ₹78,700. One more day at up to twice the daily budgets could have passed your ₹80,000 cap. Brightside brand search was made in Google Ads and kept running. They restarted on 1 Sep.

Automatic, by your monthly cap · 30 Aug, 6:00 pm

theStaccTurned on

Turned on Root canal treatment

Before
Paused
After
Live, ₹800 a day

Created paused the day before. Turning on is its own approval.

Turned on by Meera Kulkarni · 11 Aug, 10:00 am

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