Ads settings

Your ad accounts, what a booking is worth, and the rules theStacc works by.

Accounts Goal and budget Rules

Goal

What counts as a good result

What a patient is worth

Used to judge results and size budgets

Average value of a new patient

₹

What a new patient spends with you in their first year.

Gross margin

What is left after materials, lab work and the dentist's share.

Enquiries per new patient

1 in

About 1 in this many calls or bookings becomes a patient.

Monthly cap

One cap across every connected platform

Monthly ad budget cap

₹

The most your ads may spend in a calendar month.

theStacc enforces the cap, not the platforms

Google and Meta may spend up to twice a daily budget on a busy day. theStacc pauses its own campaigns before the cap, leaving room for that. Campaigns made in Google Ads or Meta keep running, and their spend counts towards the cap.

Where and who

Locations

Pune + 15 km

People in this area, or who are often in it.

Languages

EnglishMarathi

Languages your ads may be shown to. Ads are written in English.

What theStacc will bid on

Google AdsLocked

Until bidding on results unlocks, it bids on

Clicks, at most ₹70 each

Maximize clicks until a main result has recorded for 14 days. Then switching a campaign to Maximize conversions is a suggestion for you to approve, once it has about 15 to 30 bookings a month.

At least one main result is picked
Recorded for 14 days: 0 so far. The count starts when you continue.

Meta AdsLocked

Until bidding on results unlocks, it bids on

Landing page views

Ad sets aim for visits to your site until your main result reaches about 50 a week, which is what Meta needs to learn from. Then aiming for bookings is a suggestion for you to approve.

At least one main result is picked
About 50 a week: 10 a week so far, from 41 form sends in 30 days

Two things are never automatic: deleting a campaign and changing your conversion tracking.