Ads settings
Your ad accounts, what a booking is worth, and the rules theStacc works by.
How much theStacc may do on its own
Two things are never automatic
Who can approve
theStacc team can approve for you
Your account manager can approve drafts and fixes on your behalf. Each one is logged with their name, for example "Approved by Aditya (theStacc team) for Brightside".
Your limits
Checked before every change, including ones you approveMonthly cap
theStacc pauses its own campaigns before the cap, leaving room for Google's busy-day overspend. Change it in Goal and budget
Budget change in one step
Bigger jumps make Google relearn and spend unevenly for a week.
Changes to one campaign
Google needs about a week to settle after a change, so results can be read.
Protect what books
theStacc never pauses a keyword or ad that brought 3 or more bookings in the last 30 days.
Never touch these campaigns
theStacc reads them and reports on them, and never suggests a change.
Stop everything
Pause everything theStacc runs
Pauses the campaigns theStacc made and stops it sending any change, approved or not. Campaigns made in Google Ads keep running. Undo it here any time.
Facts ads may claim
8 from Business Info and approved facts- Open 9 AM to 9 PM, Monday to SaturdayBusiness Info: hours
- Same-day emergency visitsApproved fact, 12 Aug
- Walk-ins welcomeApproved fact, 12 Aug
- Dentists with 12 years of experienceBusiness Info: about
- Clear prices before treatmentApproved fact, 3 Sep
- Parking on siteBusiness Info: location
- Sedation available for anxious patientsApproved fact, 3 Sep
- Most dental insurance acceptedApproved fact, 21 Sep
No claim goes in an ad unless it is on this list. A line that claims something else is flagged for you to confirm or remove before you can approve.